Estrategia Urbana is a development company founded in 2012 by Jonathan Cohen (CEO) and Moises Zapan (CCO), whose careers boast more than 25 years of experience in the real estate sector. They focus on residential buildings, as well as office and mixed-use developments. Estrategia Urbana stands out for creating living spaces with high levels of quality and unique designs that meet the real needs of clients, harmonize with the environment, and appreciate over time. To date, it has completed more than 70 developments in Mexico and the United States and built over 2,900 units.
Located only 25 minutes from the San Ysidro border and 40 minutes from CBX Airport, NAOS Resort Living offers direct access to Southern California while remaining in a fully Mexican-owned, oceanfront development. Buyers enjoy cross-border convenience without sacrificing space, views, or pricing.
Foreigners can legally acquire property in Baja through a secure bank trust (fideicomiso), with full usage, resale, and inheritance rights. All units are priced in U.S. dollars, providing stability and clarity for American buyers accustomed to dollar-based transactions.
Compared to coastal real estate in San Diego or Orange County, Baja offers 2–3x more living space per dollar. This makes NAOS Resort Living a smart entry point for vacation home buyers, retirees, or first-time investors seeking long-term asset growth.
Baja California continues to attract a rising number of U.S. and Mexico-American buyers looking for legal, affordable oceanfront property. With strong short-term rental demand and increasing regional absorption, the area offers a stable foundation for both personal use and long-term capital gain.
Invest in oceanfront condos in Baja California just 30 minutes from San Diego. USD pricing, legal certainty, and high value per square foot for U.S. buyers.
Experience resort inspired living at NAOS. For further details and purchasing opportunities, please provide your contact information below and we will be in touch with you shortly!